Category: Strategy
-
Decoding Success: How to Determine the Best KPIs for Your Ecommerce Business
Determining the best KPIs for your ecommerce business is crucial for monitoring progress, driving growth, and achieving your business goals. By defining your objectives, understanding the customer journey, and focusing on revenue, acquisition, retention, satisfaction, engagement, and operational efficiency, you can select the most relevant metrics. Leverage analytics tools to track and analyze your KPIs,…
-
Tips for Linking Retail Outlet Sales Back to Digital Marketing Efforts
I was asked to address this question not long ago: A large part of our business is in consumer packaged goods sold through mass-channel outlets such as Wal-Mart. We’d like some insights into how we can use analytics to help us understand the marketing-driven revenue on the retail end. Is there a way we can…
-
The Successful Big Box Line Review
Many manufacturers fear line reviews with big boxes like Home Depot and Lowe’s. They frequently see it as an event where they have more to lose than to gain.
-
26 Roadblocks To B2B Marketing Success
Profit inhibitors are roadblocks to your B2B marketing success.
-
The 5 Top Channel Instincts Posts Of 2014 – As Chosen By You
The best of the best as selected by you: the 5 most widely read Channel Instincts posts in 2014.
-
Creating an Effective Facebook Brand Marketing Strategy
Follow these simple steps to build your brand marketing strategy on Facebook.
-
4 Essential Steps to Winning with Buyers in a Product Line Review
Do you approach a line review as a chance to throw products at the buyer and see what sticks?
-
Are You Asking These 8 Key Strategic Questions?
One of the worst things that you can do is to engage in the planning process and base strategies on a flawed set of assumptions.
-
Build Your Content Marketing Using Rubbermaid’s 7-Step Strategy
Use content marketing to stand out and gain preference by helping consumers become educated and knowledgeable about your category
-
The 4 P’s of Marketing Aren’t Enough Anymore!
Does it now take a baker’s dozen of P’s to represent the many facets of product, channel and brand marketing? #marketing
-
4 Simple Steps to Better Customer Engagement
How can you create relevance? By following this simple, four stage approach with each customer you have.