Category: Management
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What Does A 30-60-90 Day Action Plan Look Like For A Marketing Leader?
A 90 day marketing plan will communicate that you understand the job and that you will hit the ground running.
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A New Way To Budget For Marketing In 2016
A novel way to budget that links marketing and sales impact.
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Squirrel! Use Sales Planning To Avoid The Shiny Objects Syndrome
Are you missing out on sales because you’re running from idea to idea to see what works? Are you dashing from one shiny thing to another? Then you need to slow down and put down on paper all the ideas you have to drive sales. This simple exercise will help you clarify your thinking, give…
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26 Roadblocks To B2B Marketing Success
Profit inhibitors are roadblocks to your B2B marketing success.
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Are You Asking These 8 Key Strategic Questions?
One of the worst things that you can do is to engage in the planning process and base strategies on a flawed set of assumptions.
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Planning Success: 5 Critical Steps To Creating A Marketing Plan
Having a marketing plan forces you to take the time to understand and identify those customers and tools that will have the greatest return – as well as understand the resources necessary for success.
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Are You Building Your Sales Plans Without the Customer?
When it comes to building annual plans, how disciplined are you? More importantly, who’s talking to the customer about how to grow their business? That’s their goal, too.
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Is Messaging Confusion Hurting Sales?
Is your management team in sync with customer perceptions? If they aren’t, that confusion can hurt your sales.
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What’s Wrong with Lowe’s and Home Depot?
There’s a lot of missed opportunity for both big boxes and building product manufacturers. This results in big boxes settling for growth that is lower than what’s possible in category after category – including yours.
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Are You Stuck In a Rut?
Since many good things (and some not so good) traditionally come in threes, we thought we’d follow the lead set in our last two blog posts where we spoke of service and value and talk about a third old fashion thing. Let’s talk about tradition, which can be a blessing or a curse. Traditions stand…
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Are Your Product Margins Caught Between a Rock and a Hard Place?
Accomplishing a growth agenda often requires a significant paradigm shift. You can no longer afford to simply “market what we make.”
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Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
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Are You Using a Zero-Based Marketing Communications Strategy?
Consider your marketing spend in terms of contribution to profits…instead of just cost of sales.
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8 Steps to Building a Customer-Focused Commercialization Strategy
8 questions you need to answer to be consumer focused and customer centered.
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7 Steps to Writing an Internal Communications Plan
What’s the best way to communicate? How much should you communicate? How do you make sure your messages are heard? This guide will take you step-by-step through the communication process.