Category: Management
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4 Steps to Building an Internal Communication Plan
Communication is critical within any business setting, but most importantly within a manufacturing facilities − where the right communication can really impact change and translate into business success. What’s the best way to communicate? How much should you communicate? How do you make sure your messages are heard? This guide will take you step-by-step through…
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Is the Perfect Product Enough to Make the Sale?
Tougher competition and more demanding customers require a sales and marketing synergy unheard of in the past. By always returning to the question of “what’s best for the customer,” everyone wins.
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Are You Using These 4 Critical Steps of Sales Leadership?
Selling a lot of material is no longer just what you want your sales force to do. Demands and expectations of customers are growing. You must satisfy their needs. Information technology is giving you more date, in more user-friendly. The result is you need to more finely direct your sales force with the insights you…
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8 Pointed Questions to Reignite Sales Growth
Here are the eight questions we answered that led to the reversal of share loss. Could your business answer these today?
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Are You Using a 30-60-90 Day Marketing Plan?
Having a 30-60-90 day action plan will make you a better interviewer – and a better employee.
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Are You At Risk of Being Swallowed By Your Whale?
If you have a customer that dominates your sales or your profitability picture, I know you are losing sleep. If that customer is a real whale—a company that is significantly larger than the rest of your business—then your stress level is even higher.
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Is Pricing Making You Go Bananas?
Winning the confidence of the sales team is critical to execution of a price increase.