Category: Brand
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Building a Strong Brand Identity: Key Elements and Strategies Explained
Building a strong brand identity involves defining your brand’s purpose and values, understanding your target audience, crafting a compelling brand story, designing a consistent visual identity, developing clear messaging, enhancing customer experiences, building relationships, emphasizing authenticity and transparency, maintaining consistency, and continuously evolving your brand strategy. By focusing on these key elements and strategies, you…
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3 Brand Values Sears/Craftsman Taught Us
When you go to branding school, one of the first things you learn is a lesson on the power of a brand
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More Ways To Use Content Marketing To Increase Sales
Capture emails and generate qualified leads using gated content While an active blog can drive thousands of marketing qualified leads, gated content tends to drive better, sales-qualified leads. B2B businesses generate more ROI from their content efforts by hiding their most valuable resources behind a form. Doing so enables sales teams to gain direct access to…
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How Inspired Is Your Brand?
We should all work like this.
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How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
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26 Roadblocks To B2B Marketing Success
Profit inhibitors are roadblocks to your B2B marketing success.
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The 5 Top Channel Instincts Posts Of 2014 – As Chosen By You
The best of the best as selected by you: the 5 most widely read Channel Instincts posts in 2014.
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3 Ways to Make (and Keep) Your Brand Promise
A company’s brand is its promise.