Category: Brand
-
Unleashing the Power of Emotional Marketing: Captivate Your Audience and Drive Engagement
Emotional marketing has the power to captivate audiences, generate clicks, views, and high levels of engagement. By understanding the emotions that resonate with your target audience, crafting emotionally charged content, amplifying it through social media, and measuring its impact, you can create meaningful connections and drive desired actions. Embrace the power of emotions in your…
-
Building a Strong Brand Identity: Key Elements and Strategies Explained
Building a strong brand identity involves defining your brand’s purpose and values, understanding your target audience, crafting a compelling brand story, designing a consistent visual identity, developing clear messaging, enhancing customer experiences, building relationships, emphasizing authenticity and transparency, maintaining consistency, and continuously evolving your brand strategy. By focusing on these key elements and strategies, you…
-
The Art of Storytelling in Marketing: Creating Compelling Narratives that Resonate
Storytelling in marketing is a powerful tool that can elevate your brand, create emotional connections, and leave a lasting impression on your audience. By understanding your audience, defining your brand story, embracing emotion, and incorporating elements of authenticity, transparency, and visual imagery, you can craft compelling narratives that resonate deeply. Engage your audience, maintain consistency…
-
3 Brand Values Sears/Craftsman Taught Us
When you go to branding school, one of the first things you learn is a lesson on the power of a brand
-
Are You Leveraging These Up & Coming Social Media Apps To Make Your Brand Standout?
You’ve finally gotten a handle on Facebook and Twitter and Instagram. But here’s one guarantee about social media platforms: They’re constantly changing. What’s today’s popular site is tomorrow’s old news. Translation? You have to take extra care to pay attention to what’s new and where people of all ages are flocking. Some of these sites are…
-
More Ways To Use Content Marketing To Increase Sales
Capture emails and generate qualified leads using gated content While an active blog can drive thousands of marketing qualified leads, gated content tends to drive better, sales-qualified leads. B2B businesses generate more ROI from their content efforts by hiding their most valuable resources behind a form. Doing so enables sales teams to gain direct access to…
-
6 B2B Marketing Trends For Winning In 2016
It’s time to get out the crystal ball for B2B marketing in 2016.
-
How Inspired Is Your Brand?
We should all work like this.
-
How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
-
26 Roadblocks To B2B Marketing Success
Profit inhibitors are roadblocks to your B2B marketing success.
-
6 B2B Marketing Trends To Outperform The Competition In 2015
There’s no end to posts predicting the next big thing in 2015. And we all know those predictions are usually wrong – let’s make some, anyway!
-
The 5 Top Channel Instincts Posts Of 2014 – As Chosen By You
The best of the best as selected by you: the 5 most widely read Channel Instincts posts in 2014.
-
Creating an Effective Facebook Brand Marketing Strategy
Follow these simple steps to build your brand marketing strategy on Facebook.
-
10 Hacks To Build A Great PowerPoint Presentation
It’s going too far to say a great presentation makes the sale but it uses the same components – a compelling story backed with strong proof points and powerful visuals – that you and the sales team use to build your business.
-
3 Ways to Make (and Keep) Your Brand Promise
A company’s brand is its promise.