Category: Pricing
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Your Price Is Too High!
Your price is too high really means “You haven’t shown your value to me.”
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Is Your Sales Team Asking The Right Pricing Questions?
Make no mistake; no customer buys anything just because they like you.
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Are You Pricing with Your Customer’s Profitability in Mind?
“If you manage pricing from only your profitability – you’re going to be dead.”
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The Art of Raising Prices: Lessons from Amazon Prime
Think about what Amazon has done to convince us how much we will save with Prime. And how even a large price increase seems like a real value.
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Are You Ready For A Dog Eat Dog World?
It’s impossible to separate price and value. For many of us, a big part of our current competitive situation boils down to one word. Price.
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Are You Delivering Real Value to Your Customers?
Does value equal price?
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Are Your Product Margins Caught Between a Rock and a Hard Place?
Accomplishing a growth agenda often requires a significant paradigm shift. You can no longer afford to simply “market what we make.”
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Is Pricing Making You Go Bananas?
Winning the confidence of the sales team is critical to execution of a price increase.
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What Does “Your Price Is Too High” Really Mean?
Make sure that the customer has truly earned and justified the price they need.
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Are You Pricing for Volume or Profit?
Business is a Game of Margin – Not Volume!