The Art of Raising Prices: Lessons from Amazon Prime Think about what Amazon has done to convince us how much we will save with Prime. And how even a large price increase seems like a real value. Read more on pricing from Channel Instincts at “Are You Pricing for Volume or Profit?” and “What Does ‘Your Price Is Too High’ Really Mean?” Good Selling! Share this:LinkedInTwitterFacebookLike this:Like Loading... Related This entry was posted in Marketing, Pricing, Value and tagged Amazon, Pricing, Value proposition. Bookmark the permalink.