Tag: Value proposition
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3 Brand Values Sears/Craftsman Taught Us
When you go to branding school, one of the first things you learn is a lesson on the power of a brand
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Your Price Is Too High!
Your price is too high really means “You haven’t shown your value to me.”
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The Art of Raising Prices: Lessons from Amazon Prime
Think about what Amazon has done to convince us how much we will save with Prime. And how even a large price increase seems like a real value.
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Are You Ready For A Dog Eat Dog World?
It’s impossible to separate price and value. For many of us, a big part of our current competitive situation boils down to one word. Price.
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Are You Delivering Real Value to Your Customers?
Does value equal price?
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8 Steps to Building a Customer-Focused Commercialization Strategy
8 questions you need to answer to be consumer focused and customer centered.
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Is Pricing Making You Go Bananas?
Winning the confidence of the sales team is critical to execution of a price increase.
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Are You Pricing for Volume or Profit?
Business is a Game of Margin – Not Volume!