Category: Product Marketing
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Product Features vs. Product Benefits: A Deep Dive into Customer Decision-Making
The distinction between a product’s benefits and features goes beyond simple semantics; it’s a crucial component of successful marketing. While features offer useful technical details, benefits have the ability to emotionally connect with and engage customers. Understanding this distinction and creating messages that are compelling and emphasize benefits can have a big impact on your…
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Are You Pricing with Your Customer’s Profitability in Mind?
“If you manage pricing from only your profitability – you’re going to be dead.”
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Are Your Promotions Predictable?
Are you repeating the same promotions year after year? And, worse, feeling like you have no other choice? The funny thing about promotions is that they become addicting – the buyer is counting on you to increase your year over year comps. That means you have to run a promo again at the same basic…
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Are You Great At Product Development and Lousy At Product Commercialization?
How often have you heard that innovation and new products are the life blood of a company? The truth is that companies spend so much time on developing products that they forget that the sales force and customer don’t know what the product is or why they need it — handicapping new product success right…
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Are You Using This Simple Product Commercialization Checklist?
There’s been a lot of attention lately on innovation, agile development, NPD and product road mapping. All are critical to developing new products but all fail dramatically in fully understanding the product commercialization process. Miss out on successfully launching your product and not only will you miss your targets, but you’ll struggle to be credible…
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Are You Ready For A Dog Eat Dog World?
It’s impossible to separate price and value. For many of us, a big part of our current competitive situation boils down to one word. Price.
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Are You Struggling to Stand Out To Your Customer?
Not all innovation is new product innovation
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8 Steps to Building a Customer-Focused Commercialization Strategy
8 questions you need to answer to be consumer focused and customer centered.
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10 Product Marketing Blogs You Need to Read
Find insight and benefit from the thought-provoking blogs of these product marketing experts. Each tackles the problems and issues that we all face as product marketers from their unique perspectives. My top 10 list, in no particular order, includes: Shardul Mehta – Street Smart Product Manager Jeff Lash – How To Be A Good Product…
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How to Get Knowledge Out of Your Product Manager’s Head and Into the Hands of Sales
Creating a Product Dossier brings the sales team up-to-speed on new products and programs while helping unlock what’s in the product manager’s head.
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Is Marketing the Sales Prevention Department?
To hear sales tell it, marketing says “no” more often than they say “yes.” In fact, marketing’s been called the sales prevention department.
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Are You Using a 30-60-90 Day Marketing Plan?
Having a 30-60-90 day action plan will make you a better interviewer – and a better employee.
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5 Essential Tips for Effective Advertising
Avoid falling into the trap of trying to make ads that are “all things to all people”