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Combine These 7 Simple Tactics To Successfully Launch New Products On Amazon
To launch a new product successfully on amazon.com, make certain all seven of these simple steps are checked off. This will maximize your visibility and selling potential. Otherwise, you’ll find yourself among the many who believe that Amazon is a brutally hard space to gain sales traction for new products.
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Tips for Linking Retail Outlet Sales Back to Digital Marketing Efforts
I was asked to address this question not long ago: A large part of our business is in consumer packaged goods sold through mass-channel outlets such as Wal-Mart. We’d like some insights into how we can use analytics to help us understand the marketing-driven revenue on the retail end. Is there a way we can…
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The Art of a Great Sales Pitch
Occasionally, I come across a post that provides valuable insight. This blog post from Tenfold is exactly that. Read on and learn! Today’s sales ‘pitches’ are no longer simply a stack of information thrown at prospects. Instead, effective sales pitches today are two-way conversations. Listening to a prospective buyer’s wants and needs is as important…
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Top Ecommerce Trends for 2018
I came across this article in HBSDealer and thought you would be interested in these emerging ecommerce trends. Consulting firm Absolunet, based in Montreal, Canada, revealed its list of top 10 trends that will impact North American retailers in 2018. The impact will be felt across the entire supply chain: by manufacturers, distributors, retailers and…
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3 Brand Values Sears/Craftsman Taught Us
When you go to branding school, one of the first things you learn is a lesson on the power of a brand
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50 Mind Blowing Facts Most Digital Marketers Don’t Know
Marc Howard lives and breathes digital growth strategies and shows other digital entrepreneurs and small-medium sized business owners how to grow their online business, generate more traffic and turn visitors into leads. He shares the strategy and the mindset at http://whenyouliveinthenow.com. He published this insightful post about a year ago but it remains timeless. Do you…
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22 Content Marketing Facts And Stats You Need To Know
This post from Renee Warren is a bit dated now but it is a perfect walk through of the power of content marketing. Content isn’t just king. It’s the entire monarchy. Let’s be honest: it takes an entire palace to build the relationships required for your startup to thrive in a competitive market made up…
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Share Visual Stories On SlideShare
Market Your Brand on SlideShare
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Are You Leveraging These Up & Coming Social Media Apps To Make Your Brand Standout?
You’ve finally gotten a handle on Facebook and Twitter and Instagram. But here’s one guarantee about social media platforms: They’re constantly changing. What’s today’s popular site is tomorrow’s old news. Translation? You have to take extra care to pay attention to what’s new and where people of all ages are flocking. Some of these sites are…
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More Ways To Use Content Marketing To Increase Sales
Capture emails and generate qualified leads using gated content While an active blog can drive thousands of marketing qualified leads, gated content tends to drive better, sales-qualified leads. B2B businesses generate more ROI from their content efforts by hiding their most valuable resources behind a form. Doing so enables sales teams to gain direct access to…
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Line Reviews at Lowe’s and Home Depot
This is a transcription of a podcast I did with Mark Mitchell on how to have a successful line review with big boxes like Lowe’s or Home Depot. You can choose to listen or read this. “I’ve seen some surprisingly large companies to be at a loss for how to approach a line review.” Hi, this…
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Boost Sales With These Simple Content Marketing Tactics
If you are in sales, then you are use to answer your customer’s questions in a way they clearly understand. They have questions. They have problems in their industry industry and they want answers to their questions. You just talk to your customers as people. Sadly, many marketers get too caught up in saying “buy my product” and…
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6 Effective Ways on How Building Materials Marketers Must Use Social Media
The building products industry is lagging behind in using social media marketing.
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No Matter How Good You Think Your Customer Service Is, It Could Be Better
No matter what industry you’re in, most companies are constantly looking for a competitive advantage. There is one very powerful tool that most of them overlook. That tool is customer service.
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