CHANNEL INSTINCTS / GREG BONSIB
Insight that moves
business forward.
Practical perspectives on brands, products, channels, and the decisions that turn customer insight into profitable growth.
START WITH YOUR GROWTH STORY
A clearer story. A stronger business.
Work through five questions on customer value, positioning, channels, economics, and evidence. Includes a free worksheet and examples from my work.
PROVEN PERSPECTIVES
Reader Favorites
The ideas readers return to. Selected from five years of readership.
FRESH THINKING
Latest Articles
New perspectives on the decisions that shape growth.
Before You Say Yes to the Next Big Deal, Ask These Five Questions
A large order can change your business. Five questions help you decide whether it will strengthen your economics or consume the capacity…
Your First 90 Days Aren’t About Proving Yourself
The biggest mistake new executives make isn’t moving too slowly—it’s moving too fast. Why trust, not urgency, determines success in your first…
Channel Marketing Isn’t About More Partners. It’s About Better Ones.
Channel Marketing is more important than ever. It connects sales and strategic planning, leveraging data-driven insights and customer-centric strategies to drive growth…
How to Build a Smarter Channel Strategy: Lessons from the Field
Channel marketing can significantly accelerate your business growth when executed correctly. It’s a strategy that allows for expansion into new markets and…
The Hidden Cost of Chasing More Sales
If your days feel overloaded but your profit doesn’t reflect the effort, ask yourself: Are we pursuing the right orders from the…
Run Toward the Fire: How Bold Teams Tackle Challenges Head-On
When the alarm sounds in your business, what’s your instinct? Do you hesitate, waiting for someone else to act, or do you…
EXPLORE THE BIG QUESTIONS
Commercial Growth ↗
What makes customers choose you?
Brands & Products ↗
How do ideas become commercial success?
Channels & Commerce ↗
Where and how will your business grow?
Leadership ↗
How do you turn strategy into action?
THE PERSPECTIVE BEHIND THE IDEAS
Find the story.
Build the business.
I’m Greg Bonsib. I find the story that makes a business’s value clear, then turn it into a strategy for growth.
My work connects brand positioning, product strategy, and commercial execution to help reposition brands, support fundraising, and build value through successful business sales.