Tag: Marketing
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Product Features vs. Product Benefits: A Deep Dive into Customer Decision-Making
The distinction between a product’s benefits and features goes beyond simple semantics; it’s a crucial component of successful marketing. While features offer useful technical details, benefits have the ability to emotionally connect with and engage customers. Understanding this distinction and creating messages that are compelling and emphasize benefits can have a big impact on your…
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Top 10 Marketing Bloggers You Need to Follow for Expert Insights
These top 10 marketing bloggers offer a wealth of knowledge, insights, and practical strategies to help you stay ahead in the ever-changing marketing landscape. Whether you’re interested in SEO, content marketing, social media, or data analytics, these experts have got you covered. Remember to bookmark their blogs and regularly check for updates to gain a…
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Direct-to-Consumer Marketing: Riding the Wave of Future Growth
Direct-to-consumer marketing is undeniably the wave of future growth for businesses. By adopting a D2C approach, companies can empower customer-centricity, gain control over the brand experience, make data-driven decisions, lower costs, and build direct relationships with customers. As technology continues to advance and consumer behavior evolves, embracing D2C marketing allows businesses to stay ahead of…
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Google Analytics Goes to GA4: A New Era in Data Analysis
Google Analytics 4 represents a significant shift in the world of data analysis. With event-based tracking, enhanced cross-device capabilities, deeper integration with Google Ads, AI-powered insights, and a focus on privacy, GA4 equips businesses with the tools they need to thrive in the digital age. By embracing GA4 and harnessing its capabilities, businesses can gain…
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3 Brand Values Sears/Craftsman Taught Us
When you go to branding school, one of the first things you learn is a lesson on the power of a brand
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More Ways To Use Content Marketing To Increase Sales
Capture emails and generate qualified leads using gated content While an active blog can drive thousands of marketing qualified leads, gated content tends to drive better, sales-qualified leads. B2B businesses generate more ROI from their content efforts by hiding their most valuable resources behind a form. Doing so enables sales teams to gain direct access to…
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Boost Sales With These Simple Content Marketing Tactics
If you are in sales, then you are use to answer your customer’s questions in a way they clearly understand. They have questions. They have problems in their industry industry and they want answers to their questions. You just talk to your customers as people. Sadly, many marketers get too caught up in saying “buy my product” and…
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The Successful Big Box Line Review
Many manufacturers fear line reviews with big boxes like Home Depot and Lowe’s. They frequently see it as an event where they have more to lose than to gain.
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Lights, Camera, Action: How to Perfect Your Vine Strategy
Vine should be part of your visual storytelling strategy — you do have one don’t you?
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Creating an Effective Facebook Brand Marketing Strategy
Follow these simple steps to build your brand marketing strategy on Facebook.
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Planning Success: 5 Critical Steps To Creating A Marketing Plan
Having a marketing plan forces you to take the time to understand and identify those customers and tools that will have the greatest return – as well as understand the resources necessary for success.
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Does This Sound Like Sales & Marketing Pixie Dust To You?
When you understand your customer’s customers – and the frustrations they face in delivering solutions – you can change the conversation. You can move from selling to problem-solving.
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Are You Great At Product Development and Lousy At Product Commercialization?
How often have you heard that innovation and new products are the life blood of a company? The truth is that companies spend so much time on developing products that they forget that the sales force and customer don’t know what the product is or why they need it — handicapping new product success right…
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Are Customers Getting In The Way Of Doing Business?
Most business think they are customer centered when in reality they are sales centered. Another way of say this is that they are internally focused.
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Are You Delivering Real Value to Your Customers?
Does value equal price?