If you are in sales, then you are use to answer your customer’s questions in a way they clearly understand.

They have questions. They have problems in their industry  industry and they want answers to their questions. You just talk to your customers as people.

Sadly, many marketers get too caught up in saying “buy my product” and forget they are talking to people and providing real, authentic answers.

One kind of marketing, however, demands that marketers provide real, lasting information. Content marketing can create a relationship between a company and its customers.

With content, marketers can arm salespeople to help customers successfully progress through each stage of the sales cycle. Through informative and unique stories, marketers and salespeople can together strategically boost sales and influence buyer behaviors.

Here are types of content to improve your sales and performance regardless of where in the sales funnel your customer is: