Tag: Product manager
-
Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
-
10 Product Marketing Blogs You Need to Read
Find insight and benefit from the thought-provoking blogs of these product marketing experts. Each tackles the problems and issues that we all face as product marketers from their unique perspectives. My top 10 list, in no particular order, includes: Shardul Mehta – Street Smart Product Manager Jeff Lash – How To Be A Good Product…
-
How to Get Knowledge Out of Your Product Manager’s Head and Into the Hands of Sales
Creating a Product Dossier brings the sales team up-to-speed on new products and programs while helping unlock what’s in the product manager’s head.
-
5 Essential Tips for Effective Advertising
Avoid falling into the trap of trying to make ads that are “all things to all people”
-
Are You a Marketer or Just a Product Expert?
Too many manufacturers think their marketing managers are marketers and they are not.