Tag: Product manager
Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
Creating a Product Dossier brings the sales team up-to-speed on new products and programs while helping unlock what’s in the product manager’s head.
Avoid falling into the trap of trying to make ads that are “all things to all people”