Tag: Research
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22 Content Marketing Facts And Stats You Need To Know
This post from Renee Warren is a bit dated now but it is a perfect walk through of the power of content marketing. Content isn’t just king. It’s the entire monarchy. Let’s be honest: it takes an entire palace to build the relationships required for your startup to thrive in a competitive market made up…
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Are You Relying On Social Media To Reach B2B Buyers?
If you think social media is the best way to reach B2B buyers, then you’re going to be disappointed. Here’s why: B2B buyers like social media but communicate mainly by e-mail. A recent survey of B2B buyers done by research firm eMarketer found that 97% of respondents listed e-mail as their main way sharing content…
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A Quick Dirty Dozen Fun Marketing Statistics
Sometimes stats are so compelling that they are worth repeating. Call us geeks, but we love marketing statistics and metrics. Here’s a dozen fun facts from a recent email from Robert Fleming, the CEO of the eMarketing Association. 85% of people would rather provide an e-mail for an e-book over a tweet. Blogs are 63%…
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Are You Bending The Research To Make Your Case?
As Mark Twain so famously said, “There are lies, damned lies and statistics.”