Tag: Sales & Marketing Alignment
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Closing the Sales and Marketing Rift
When sales and marketing work together as a cohesive unit, the possibilities are endless, and the results are remarkable. It demonstrates the power of collaboration and innovation in overcoming organizational challenges.
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Line Reviews at Lowe’s and Home Depot
This is a transcription of a podcast I did with Mark Mitchell on how to have a successful line review with big boxes like Lowe’s or Home Depot. You can choose to listen or read this. “I’ve seen some surprisingly large companies to be at a loss for how to approach a line review.” Hi, this…
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When Sales and Marketing Collide
Does it ever seem to you like sales people are from Mars and marketers are from Venus?
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Your Price Is Too High!
Your price is too high really means “You haven’t shown your value to me.”
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Are You Using Channel Marketing For Greater Sales Results?
Channel marketing is one least understood roles in marketing.
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Is Your Sales Team Asking The Right Pricing Questions?
Make no mistake; no customer buys anything just because they like you.
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Are You Pricing with Your Customer’s Profitability in Mind?
“If you manage pricing from only your profitability – you’re going to be dead.”
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Does This Sound Like Sales & Marketing Pixie Dust To You?
When you understand your customer’s customers – and the frustrations they face in delivering solutions – you can change the conversation. You can move from selling to problem-solving.
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Are You Investing in the Right Customers?
Gain insights and become more strategic by using this customer ranking tool to make tough calls and hard choices around who to fund for growth – and who it’s time to cut back with.
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Are You Great At Product Development and Lousy At Product Commercialization?
How often have you heard that innovation and new products are the life blood of a company? The truth is that companies spend so much time on developing products that they forget that the sales force and customer don’t know what the product is or why they need it — handicapping new product success right…
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Is Messaging Confusion Hurting Sales?
Is your management team in sync with customer perceptions? If they aren’t, that confusion can hurt your sales.
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Are Customers Getting In The Way Of Doing Business?
Most business think they are customer centered when in reality they are sales centered. Another way of say this is that they are internally focused.
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Is the Perfect Product Enough to Make the Sale?
Tougher competition and more demanding customers require a sales and marketing synergy unheard of in the past. By always returning to the question of “what’s best for the customer,” everyone wins.
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Are You At Risk of Being Swallowed By Your Whale?
If you have a customer that dominates your sales or your profitability picture, I know you are losing sleep. If that customer is a real whale—a company that is significantly larger than the rest of your business—then your stress level is even higher.