On SlideShare, millions of people upload professional presentations aimed at engaging more visually-minded thinkers. Sales teams can use SlideShare to drum up interest from their pitch decks. Best of all, SlideShare can be used for free and allows users to easily link to and share live presentations.
Furthermore, instead of sending large PowerPoint files over email, salespeople can link to a SlideShare presentation. This method makes it easier for prospects to circulate the presentation within their team and with other decision makers at their firm. Presentations with high view counts offer an added bonus of social authority, which readers may see as a positive signal about your brand.
Market Your Brand on SlideShare
To successfully market your brand on SlideShare, communications expert Leyl Black outlines five steps.
- Provide readers with information they need to do their job better.
- Tell a linear and logical story.
- Use featured images and compelling visuals to complement your message.
- Add a call-to-action, such as a link to related content or a lead generation form.
- Promote your presentations.