Category: Marketing communications
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5 Ways to Make B2B Communications More Effective
Communicating with a business audience is very different from talking to consumers. And this is important because just about organization has to do both.
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How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
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Creating an Effective Facebook Brand Marketing Strategy
Follow these simple steps to build your brand marketing strategy on Facebook.
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Are QR Codes A Marketing Gimmick?
There are plenty of articles talking about the failure of QR codes. Most with pictures proving their point. So QR codes are stupid, right? Don’t jump to conclusions.
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The Marketing Paradox: To Spend or Not to Spend
John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.” This pretty much sums up how CEO’s and CFO’s think about marketing.
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Are You Avoiding These Trade Show Spoilers?
If it seems like no one is in your trade show booth except other exhibitors or people trying to sell you something, you may be falling prey to these trade show spoilers. Here’s what NOT to do. That is, if you actually want to drum up any business. 1. Skipping booth training for the sales…
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Are You Using These Trade Shows Secrets?
Did the trade show season sneak up on you and your team again this year? The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the shipping date for the booth and products hits us like a bucket of cold water and the mad rush…
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What’s Your Advertising Agency Accountable For?
Amazingly, accountability is a concept that often strikes fear in the hearts of both ad agencies and marketing managers.
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7 Steps to Writing an Internal Communications Plan
What’s the best way to communicate? How much should you communicate? How do you make sure your messages are heard? This guide will take you step-by-step through the communication process.
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4 Steps to Building an Internal Communication Plan
Communication is critical within any business setting, but most importantly within a manufacturing facilities − where the right communication can really impact change and translate into business success. What’s the best way to communicate? How much should you communicate? How do you make sure your messages are heard? This guide will take you step-by-step through…
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9 Simple Principles To Avoid Badvertising
Badvertising, or bad advertising, is all too common. Companies know they should be advertising to get their brand or product in front of potential buyers, but too often they miss the mark. Sometimes it’s an effort to cram too much into one ad (I explore this problem in my post 5 Simple Tips for Creating…
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10 Guidelines for More Effective Advertising
Follow these 10 guidelines for more effective advertising.
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Has Social Media Made PR Obsolete?
Social media has changed the role of public relations, not made it irrelevant. The speed of breaking news on online channels has increased the need for planning and crafting of consistent messages to be able to quickly respond to current events.
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The Marketing Audit: Finding the Reason for Your Success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with objectives, strategies and tactics for reaching goals. After these steps have been taken, a review of their effectiveness should be undertaken on a…