Tag: Customer engagement
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Line Reviews at Lowe’s and Home Depot
This is a transcription of a podcast I did with Mark Mitchell on how to have a successful line review with big boxes like Lowe’s or Home Depot. You can choose to listen or read this. “I’ve seen some surprisingly large companies to be at a loss for how to approach a line review.” Hi, this…
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Lights, Camera, Action: How to Perfect Your Vine Strategy
Vine should be part of your visual storytelling strategy — you do have one don’t you?
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Are You Avoiding These Trade Show Spoilers?
If it seems like no one is in your trade show booth except other exhibitors or people trying to sell you something, you may be falling prey to these trade show spoilers. Here’s what NOT to do. That is, if you actually want to drum up any business. 1. Skipping booth training for the sales…
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Are You Using These Trade Shows Secrets?
Did the trade show season sneak up on you and your team again this year? The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the shipping date for the booth and products hits us like a bucket of cold water and the mad rush…
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Who’s Your Best Customer?
Stop selling and start solving your customer’s problems.
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Is Marketing the Sales Prevention Department?
To hear sales tell it, marketing says “no” more often than they say “yes.” In fact, marketing’s been called the sales prevention department.
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Are You At Risk of Being Swallowed By Your Whale?
If you have a customer that dominates your sales or your profitability picture, I know you are losing sleep. If that customer is a real whale—a company that is significantly larger than the rest of your business—then your stress level is even higher.
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4 Simple Steps to Better Customer Engagement
How can you create relevance? By following this simple, four stage approach with each customer you have.
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Is It a Fire Drill Every Time Your Customer Calls?
The most unsatisfied customers can be a company’s greatest resource for innovation